In a bid to boost the country’s tourism sector, the skate holders of the tourism industry have launched 2017 as “The Tourism Year” rolling out a four year plan. The Ministry of Tourism wildlife and Antiquities together with the Uganda Wildlife Authority and Uganda Tourism Board hope to implement new marketing strategies, products, research and last but not least quality service assurance.
After executing a very successful first Africa birding Expo 2016, the board is planning a sequel to bring together birders and bird watching enthusiasts from all over the globe. Uganda has about 1067 bird species that present great tourism potential. These birds that light up the Ugandan skies and horizons are sought after like the hornbill, shoebill, the grey crowned crane and so many more.
The Uganda Wildlife Authority has also moved to gazette pieces of land in the Murchison Falls National Park that is the most visited park in Uganda to provide accommodation to its visitors to meet the demand. The project would see three lodges set up in the parka and soon similar projects in other parks. The authority also encourages lodges and other accommodation places to offer pricing to residents. Currently most the lodges in all the various parks cost their services in foreign currency especially the dollar that discourages local tourism. The various stakeholders are talking of local tourism as a more sustainable way to promote and better gain from the sector.
The state Minister in the same voice launched a month long campaign for local tourism where various people particularly Ugandans will get the opportunity to visit the ten national parks in the country that will take two months. This is as a build up to the Pearl of Africa tourism Expo that returns for its third edition slated for March. The expo is expected to attract various bloggers, photographers and marketing professionals to market Uganda as tourism destination. The Uganda tourism board has also contracted international marketing firms to market Uganda and also attend international expos and hope to yield results. With Uganda also moving to present sports tourism as product of its tourism, the country will be hosting the IAAF World Cross Country Championships 2017. The country will also be eagerly waiting for the completion of the high altitude training centre that would attract many athletes into the country. This is to be implemented in conjunction with culture as another prime tourism product.
The pearl of Africa Uganda is already topping the charts as a top tourism destination for 2017 making it to the Rough Guides and Insider lists. With the year just a month into the New Year, the sky is just the limit for the opportunities to come in the year